The First Landing Cup celebrates Virginia-made spirits that exemplify excellence in craftsmanship, innovation and quality. Named after the historic 1607 landing at Cape Henry—the birthplace of American distilling—the competition was created to identify and celebrate the best distilled spirits produced in the Commonwealth of Virginia. Administrated by the Virginia Distillers Association (VDA) with support from the Virginia Spirits Board Marketing Office (VSBMO), this annual blind judging will create value for all who participate.
Each entry will receive expert attention and organoleptic analysis from a panel of seasoned spirits judges from across the US and abroad. Entries that earn medals will receive physical and digital awards to recognize the superior quality of their products and to deploy as consumer trust signals in the marketplace and on social media. Additionally, those receiving the highest awards will be granted the opportunity to be featured on Virginia Spirits in-store displays located in 30 of the state’s highest traffic Virginia ABC stores.
PERKS OF COMPETING
All medalists enjoy exclusive recognition and perks:
Year-Round Spotlight: Be featured in Virginia Spirits’ marketing campaigns, putting your brand in front of enthusiasts and industry professionals throughout the year.
Tangible Honor: Receive a beautifully crafted award to proudly display in your tasting room.
Digital Acclaim: Showcase your achievement across social media with shareable digital awards.
Expert Insights: Gain access to detailed, valuable feedback from our panel of experienced judges to help elevate your craft.
Winning distilleries can purchase official Virginia Distillers Association stickers to display on their award-winning bottles. The Virginia Distillers Association will share more details after the competition.
Top winners enjoy unmatched recognition and opportunities:
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Retail Spotlight: Featured in at least 30 Virginia ABC stores, putting your product directly in front of consumers.
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Marketing Visibility: Highlighted across @VaSpirits social media channels and other promotional campaigns, amplifying your brand’s reach.
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Exclusive First Access: Receive priority consideration for inclusion in both print and digital advertising campaigns.
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Industry Exposure: Examples of industry exposure include potential inclusion in curated samples distributed to journalists and influencers covering Virginia’s adult beverage scene.