Nick Crutchfield, founder of Caskproof, brings over 25 years of global experience in spirits, hospitality, and functional beverage education to his work as a strategist, educator, and advocate. Holding several advanced certifications in spirits education, brewing, and distillation science, Nick combines deep production fluency with a human-centered, culturally aware approach to brand development. His career spans continents, having led advocacy and education programs across the Americas, Europe, Asia-Pacific, and the MENA region. He previously served as National Educator for Diageo’s luxury spirits portfolio and as Global Director of Advocacy & Education for Lyre’s Non-Alcoholic Spirits—where his team earned a Spirited Award at Tales of the Cocktail. Today, Nick continues to champion inclusive, forward-thinking drinking culture through his consulting firms- Caskproof and Four Ice Cubes, podcast (TaleFeather), and storytelling platforms and seminars.